Brief:
For the launch of the "Psychologist Bonus," a government fund to encourage teenagers to consult a psychologist, the Regione Lazio is looking for a campaign that can communicate beyond the stigma.
Idea:
Starting with clichés about the psychologist, I created a print campaign that raises awareness among adolescents about a touchy and intimate issue . The humor and exaggeration of a nonsensical dictum breaks through the barrier of stigma to reach the target audience directly. Visual language with pop roots extends the irreverent tone of the initiative while remaining appropriate to the target audience.
